Since July 15, 2026, TikTok Shop Brazil charges 10% commission plus R$ 4 per item on products priced below R$ 50, and 6% plus R$ 6 per item from R$ 50 up, according to Brazilian trade press. The price that counts is the one after any discount the seller pays for.
Fees before and after July 15
Until July 14 there was a single rule: 6% commission plus R$ 4 per item at any price. From July 15 the bracket depends on price, based on a July 8 analysis by Vini Ensina, which cites TikTok Shop Academy and the seller registration page.
| Price after seller-funded discount | Until 7/14/2026 | Since 7/15/2026 |
|---|---|---|
| Below R$ 50 | 6% + R$ 4 | 10% + R$ 4 |
| R$ 50 or more | 6% + R$ 4 | 6% + R$ 6 |
Both reports we opened agree on these numbers. Neither reproduces TikTok’s full official table, so confirm everything in Seller Center before changing prices.
What a sale costs from R$ 20 to R$ 100
A fixed fee hits cheap goods hardest. These figures are our calculation from the new rules, ignoring shipping, taxes, affiliates and ads:
- R$ 20 item: 10% is R$ 2, plus R$ 4. Total R$ 6, or 30% of the price.
- R$ 40 item: R$ 4 commission plus R$ 4. Total R$ 8, or 20%.
- R$ 49.90 item: R$ 4.99 plus R$ 4. Total R$ 8.99, about 18%.
- R$ 50 item: 6% is R$ 3, plus R$ 6. Total R$ 9, or 18%.
- R$ 100 item: R$ 6 plus R$ 6. Total R$ 12, or 12%.
Between R$ 49.90 and R$ 50 the total moves by one centavo, because the bigger commission in the low bracket offsets the smaller fixed fee. The cost drops sharply as the ticket rises, from 30% at R$ 20 to 12% at R$ 100. That pushes sellers toward bundles, which raise the value per item without changing the product.
How seller-funded discounts move you between brackets
The base is the price after discounts the seller finances. Economic News Brasil adds that discounts paid by the platform are not part of that calculation, so a markdown TikTok funds should not drop an item into the 10% bracket.
An example of ours: a R$ 60 product with no discount pays R$ 3.60 commission plus R$ 6, R$ 9.60 or 16% of the price. Give a 20% discount yourself and it falls to R$ 48, lands in the low bracket and pays R$ 4.80 plus R$ 4, R$ 8.80. The amount in reais is lower, but the fees take about 18.3% of what the customer pays. Before joining a campaign, run the margin at the final price with this fee.
The shipping program fee
Sellers in the Programa de Taxas de Envio (shipping fee program) pay a separate 6% service fee on the sale price, capped at R$ 50 per product, per both sources. By our math the cap is reached on products around R$ 833. The registration page indicates automatic enrollment, and Vini Ensina says the fee may not be refunded if an order is returned or refunded after shipping.
For a R$ 100 item that adds up to R$ 12 in commission and fixed fee plus R$ 6 for the program, R$ 18 or 18% of the price, before taxes and creator commissions.
A 60-day exemption for new sellers
Vini Ensina’s July analysis describes a 60-day commission exemption for new sellers who complete the listed missions, with savings capped at R$ 17,000 per store. It adds that this does not cover every cost. The same registration page, per the article, shows no monthly fee to open a store. Older guides cite different terms, so check the benefit in your own account before building it into a plan.
Black Friday terms are still unclear
Economic News Brasil says TikTok Shop’s Black Friday campaign starts October 27, with the main period from November 19 to 30 and offers running until December 12. It lists discounts of up to 70% and R$ 100 million in coupons, but does not say how much of each discount the platform pays and how much the seller does. Until that is clear, rebuild your price sheet with the new fee table.
Who this hurts most
Sellers of accessories, stationery and other low-ticket goods on thin margins take the biggest hit. Above R$ 100 the difference is small. If you cannot raise the ticket with bundles and cannot absorb 20% to 30% in fees, ask whether the channel pays, and do not treat the starter exemption as a long-term plan.
For a US comparison, TikTok Shop’s American sellers have their own issues, such as the returns program in our piece on TikTok Shop Happy Returns. Our Etsy selling fees guide shows how a fixed amount per order weighs on a $25 sale, and the framework in how to price products to sell online works for any marketplace once you plug in the fees.
