NetMoneyLab ยท Oct 17, 2026
Bottom line: calculating ROAS takes a few minutes and only needs your price, product cost and per-order fees. The number that matters is break-even ROAS, which depends on your margin: at a 40% margin you need 2.5 just to break even.
There is no single good number. A good ROAS is one that sits above your own break-even point, and that point depends on the margin of each product.
Break-even ROAS is the point where gross profit from ad-driven sales exactly covers what you spent on those ads.
Using the same 40% margin, here is what is left from $1,000 of ad spend:
If you are just starting, track ROAS because the platform already shows it, but always compare it with the break-even ROAS of the product.
In Google Ads, Target ROAS is a Smart Bidding strategy where you tell Google how much conversion value you want per dollar spent, as a percentage.
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