NetMoneyLab ยท Oct 24, 2026
Bottom line: the change starts October 28, 2026, and opting out takes a few minutes and costs nothing.
It is an option that already existed inside Advantage+ creative, the set of automatic enhancements Meta applies to your ads.
According to the notice, businesses saw about 3% more conversions on average with in-app product browsing.
Anyone with live Facebook or Instagram ads. The effect is likely larger if you:
We did not find a Meta help page that covers this specific change, so treat the details above as what is in the notice that circulated among advertisers.
In our view, the safest route for a small advertiser is to test rather than accept or refuse everything.
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