NetMoneyLab ยท Oct 22, 2026
the option launched through the Marketing API on October 19, 2026, so if you build campaigns directly in Ads Manager you gain nothing yet.
Previously, age and gender were set once per ad set, and every creative inside competed for the same people.
According to the API documentation as described by PPC Land, the feature comes with specific conditions:
The documentation and Meta's announcement describe API access only. Neither mentions Ads Manager, specific markets, campaign objectives or placements.
Several gaps remain, and neither source closes them:
In our assessment, the gain is bigger for stores with a few very different creatives. Picture a clothing shop with one photo for women's wear and another for men's.
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