Google Ads Quality Score: What It Is and How to Improve It

NetMoney Lab Ads & Traffic NetMoneyLab · Oct 21, 2026

In practice

viewing Quality Score is free and takes about 5 minutes to set up. Improving the components can take days, because Google compares you with advertisers from the last 90 days.

What is Quality Score?

It is a comparison. Google rates your ad against other advertisers whose ads showed for the same search over the last 90 days.

What are the 3 components?

Each component is rated "Above average," "Average" or "Below average."

Where do you see Quality Score in your account?

The columns are not on by default. To turn them on:

What should you change for each component?

This is our reading. Treat each component as a separate question:

How does it relate to Ad Rank and cost?

Ad Rank is the set of values that decides whether your ad can show and where.

Google Ads Quality Score: What It Is and How to Improve It

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