NetMoneyLab ยท Oct 22, 2026
building a price log takes an afternoon and costs nothing but your time. Do it before the holiday sales start. It will not fix a price you already inflated: in that case the only safe move is to advertise the real, smaller discount.
The Guides Against Deceptive Pricing (16 CFR Part 233) are guidance on how the FTC views price claims, not a price list.
Yes, under section 233.2, but the higher price must reflect what other sellers in your trade area really charge.
Nothing in the guides says you cannot raise prices. They focus on whether the claimed former price was real.
Pull up the log. A dated history of the real price answers most complaints in one reply. If the history does not support your "was" price, change the listing instead of arguing.
Anyone selling on a marketplace should also read that marketplace's own pricing and promotion rules, which can be stricter and are not covered here.
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