NetMoneyLab ยท Oct 25, 2026
Bottom line: setting up conversion tracking is free and takes from 30 minutes to a few hours, depending on your site. Without it you pay for clicks without knowing what sold.
It is the result you want, defined by you. Google's help center says a conversion is a customer action you define as valuable.
According to Google, it works like this:
A primary action is biddable: Google uses it to decide how much to bid. A secondary action is observation-only.
Tracking shows which keywords, ads, ad groups and campaigns drive valuable actions.
Tracking itself is free. You pay for clicks, controlled by your budget. Setting a daily budget is covered in how much to spend on ads.
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