NetMoneyLab ยท Oct 17, 2026
Bottom line: if you run Google Ads, you can now keep Search partners or the Display Network on with a spend cap instead of a hard on or off.
Until now, the choice for channels such as Search partners and the Display Network was binary: on, with Google spreading budget as it saw fit, or off.
According to PPC Land's reporting on explanations from Ginny Marvin, Google Ads Product Liaison, the split depends on the campaign:
The cap is a percentage of the average daily budget.
In our view, this matters most to advertisers who already have conversion history and suspect part of their budget goes to lower-quality traffic.
Coverage points to conflicts between the help page and Marvin's statements. The help page is the more conservative source.
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