NetMoneyLab ยท Oct 21, 2026
Bottom line: the Performance Max asset test already exists in beta, costs nothing beyond the ad budget you already spend, and needs 4 to 6 weeks to give a reliable read.
According to Search Engine Roundtable, the screenshot shows a switch inside an asset group, the bundle of headlines, descriptions, images and videos that Performance Max mixes into ads.
The story rests on one screenshot and no official documentation. Nobody has confirmed which accounts get the option, when it will launch, or how traffic would be split.
Yes. Google's help page describes an A/B test for Performance Max assets, currently in beta.
The path in Google's documentation looks like this:
When the test ends, you either apply it, which moves the treatment assets into the original group (with the option to keep or drop the control assets), or end it without changing anything.
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