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FTC Shipping Rule for Online Sellers: 30 Days and Delay Notices

NetMoneyLab · Oct 24, 2026

In practice

Bottom line: if you do not state a shipping time, you need a reasonable basis to ship within 30 days of a properly completed order. If you cannot, you must send a delay notice with a cancel-and-refund option.

What does the rule require on shipping time?

Advertised shipping times have to be reasonable.

What happens if you cannot ship on time?

First decide whether you can ship at all. If not, cancel and refund promptly.

When must you cancel and refund?

The FTC lists several situations. You have to cancel and promptly refund when:

A worked example

This is our own illustration. Say you sell a custom print for $60 plus $8 shipping, and you did not state a ship date.

Other requirements to know

Some sales are exempt: serial subscriptions after the first compliant shipment, seeds and growing plants, collect-on-delivery orders, and services such as photo finishing, among others in…

FTC Shipping Rule for Online Sellers: 30 Days and Delay Notices

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