ChatGPT Ads: New Formats and Measurement Partners Explained

NetMoney Lab Ads & Traffic NetMoneyLab · Oct 19, 2026

In practice

the image format is only a test with a first group of US advertisers, and no pricing has been published.

What changed in ChatGPT Ads?

According to Search Engine Roundtable, there are four changes in Ads Manager, the dashboard where advertisers build and track campaigns:

Is there a new ad format tied to image generation?

Who are the new measurement partners?

Measurement is how you find out whether an ad produced a sale.

How much does it cost, and who can buy?

TechWyse reports that in May 2026 OpenAI opened a beta self-serve Ads Manager to US businesses, adding cost-per-click (CPC) bidding next to cost per thousand impressions (CPM).

Can you trust the published results?

Treat them carefully.

ChatGPT Ads: New Formats and Measurement Partners Explained

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