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Amazon Seller Fees: Plans, Referral Fees and Real Costs

NetMoneyLab · Oct 18, 2026

In practice

as of October 2026 you pay either $0.99 per item (Individual) or $39.99 a month (Professional), plus a referral fee that is usually 8% to 15% of the sale price.

Which selling plan should you choose?

Amazon lists two selling plans on its pricing page. The Individual plan charges $0.99 for each item sold and has no monthly fee.

How much is the referral fee?

The referral fee is the percentage Amazon keeps from the total sale price.

What does a sale really cost? Three examples

Here are our own calculations using the table above. They cover only Amazon's selling fees, not product cost, shipping, FBA, ads or taxes.

What else can raise your costs?

The pricing page does not list FBA fee amounts. They are in the FBA costs section, and you can estimate a specific product with Amazon's revenue calculator.

Who should not sell on Amazon

Amazon is a poor fit if your product sells for a very low price with a margin under roughly 20%, if you cannot afford to hold inventory, or if you are not ready to compete on price with…

Amazon Seller Fees: Plans, Referral Fees and Real Costs

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