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Affiliate Link Disclosure: What the FTC Expects You to Say

NetMoneyLab · Oct 24, 2026

In practice

Bottom line: disclosing takes seconds per post and costs nothing. Put a plain statement such as "I get commissions for purchases made through links in this post" right next to the link.

Do I have to disclose every affiliate link?

You do whenever you are paid through the link.

Where should the disclosure go?

Close to the recommendation. The FTC says the closer the disclosure is to the claim, the better. If a review has the disclosure and the link right beside it, one statement may be enough.

What wording works, and what does not?

The FTC's Q&A gives examples. "Paid link" placed right next to an affiliate link is adequate. The sample sentence above works.

What else is off limits?

The FTC's guide also tells creators not to talk about a product they have not tried, not to call a product great if they were paid but thought it was bad, and not to make claims that would…

What changed recently?

The FTC says it revised its Endorsement Guides in 2023, with new or revised principles, examples and a new definition of "clearly and conspicuously." The Q&A page we read does not give a…

Affiliate Link Disclosure: What the FTC Expects You to Say

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